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BEYOND PUBLIC RELATIONS
In Nigeria, the consumer market is still largely a traditional one, crowded by thousands of retail outlets with a handful of supermarkets.
Our marketing services are designed to benefit global or local companies looking to win consumers’ hearts and minds, retail shelf spaces and greater visibility for brands
We work with our clients to achieve desired results across all market channels.
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- Brand activation
– We believe that marketing should not just be for the sake of filling the gap.
– The campaigns we run for our clients’ brands are thoroughly thought out with our experienced team, making sure they catch the eyes and hearts of target groups.
– We work towards making brands well known and prized.
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- Brand-sponsored events:
– Companies always look for events where brands meet target market groups.
– We excel in short-listing events that fit brand and product brief.
–We look for important events taking place in any part of the country and make sure our clients’ products gain the visibility it deserves and reach their target consumers/audience.
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- Merchandising and Visibility Campaigns:
– We make sure that brands are visible and achieve a picture of success in open markets and supermarkets.
– We promote our clients’ products with zeal and enthusiasm just as they would.
– We strive to work with them to make sure they are available, in stock, merchandised and visible in both open and modern retail stores
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- In and out of store sampling
– Synthesis has its own team working at the motor parks, bus stations, beauty salons, retail shops, Schools and supermarkets to make sure brands are advertised at the point of purchase.
– We also plan special events to show samples to customers outside stores.
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- Market Research and Retail Audit
– Our experienced personnel constantly gather information on retailers and wholesalers in markets across Lagos and other cities in the country.
– We don’t need to start from scratch to plan and run research projects across trade outlets.
–Our research team instantly determines and kicks off a research project
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- Open market activation
– In a country where traditional markets constitute over 90% of the marketplace and modern retails are scant, our comprehensive marketing efforts are the sure way to activate brands and products across Nigeria.
– We know how to conduct flawless open market activation tasks that positively contribute to sales growth and positive consumer feedback.
– Synthesis sees through every step of the process top to bottom to make sure that brands are active and dominant.
–We have performed activations in 21 open markets in Lagos.
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- Jumia Ibadan Activation
– Jumia’s Ibadan Ki ni so activation reach over 100 thousand people in terms face contact and addition of 5m on digital platforms.
– Jumia Black Friday town storming has raise the awareness level for Jumia brand on the sales drive by 100% above competition.
We reached over 300 thousand people which led to massive awareness and unprecedented traffic on their website.
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- Harpic World Toilet Day Market Storm:
– Harpic World Toilet Day 5 days Market Activation in Lagos achieved over 70% above sales target.
– Harpic All-in-One Sales activation in 5 major markets in Lagos which include, Trade Fair, Ikotun, Agege, Mushin and Oke-Arin market we achieved over 80% in volume for the period.
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